EBITDA drives your valuation, your loan terms, and your board's decisions.
Know what's really inside yours.

Eight sections.
One executive-level view.

What EBITDA really measures, how it's manipulated, and how to use it to anticipate valuation, financing, and board conversations.

• What EBITDA Really Measures — operating performance, stripped of financing and accounting noise.
• Adjusted EBITDA & Add-Backs — which normalizations hold up under scrutiny, and which don't.
• EBITDA Margin Benchmarks — reading your margin against your industry, not just last year.
• EBITDA Multiples & Valuation — how buyers translate your EBITDA into enterprise value.
• Lender & Covenant Use — how EBITDA drives borrowing capacity and covenant headroom.
• EBITDA vs. Cash Flow — where the two diverge, and why that gap can starve you of cash.
• Red Flags in Reported EBITDA — manipulation tactics to catch before a deal or audit.
• When EBITDA Misleads You — the blind spots every CEO needs to anticipate.